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As a client in an advertising agency, you have a lot of power. You can choose which ideas to approve and which to reject. This can be a difficult task, especially when you're presented with a lot of creative ideas that you might not all agree with. However, it's important to remember that you're the one who's paying for the advertising, so you have the final say. One way to kill as many ideas as possible is to simply say no to everything. This might seem like a harsh approach, but it can be effective in weeding out the weaker ideas. However, it's important to be polite and respectful when you're saying no, and to provide feedback on why you're not interested in the idea. Another way to kill ideas is to ask questions. This can help you to better understand the idea and to identify any potential problems. For example, you might ask: What's the target audience for this idea? What's the goal of this campaign? How will this idea achieve the desired results? By asking questions, you can help the creative team to refine their ideas and to make them more relevant to your needs. Finally, you can also kill ideas by suggesting alternatives. This can be a good way to show the creative team that you're open to new ideas, but that you also have a clear vision for what you want. For example, you might say: I like the idea of using social media, but I think we could do something more interactive. I think the message is on point, but I'm not sure the visuals are working. By suggesting alternatives, you can help the creative team to come up with even better ideas. Killing ideas is an important part of the advertising process. It allows you to ensure that your advertising is on target and that it's achieving the desired results. However, it's important to remember to be polite and respectful when you're killing ideas, and to provide feedback so that the creative team can learn from their mistakes.
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