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"A pig embarks on a journey, and you must help it along the way. Use your mouse to guide the pig through the obstacles and collect coins. Be careful not to fall off the platform or into the lava!" Another way to explain this is to say that the pig is on a quest to collect coins, and you must help it by guiding it through the obstacles. The pig must avoid falling off the platform or into the lava, and it must collect all of the coins in order to complete the quest.
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