Play
Bu is a well-known smiley character in Asia. It has been adopted as a mascot for a number of events and products. The character is often used to promote happiness and fun. In this context, the phrase "kick-up target" is used to mean that Bu is a character that people can enjoy interacting with. This could be through games, activities, or simply by watching the character's antics. The phrase is not meant to be taken literally, and it does not imply that Bu is a character that people should be mean to.
Watch Game Video